We open on a tracking shot of a publishing executive giving Weird Al a million dollars to make the best book trailer ever….
While I was still reveling in my excellent recent purchases at a holiday book sale, I decided to go online and see if any of the titles I bought had book trailers available. Although, I should note right off the bat that, even though they’re growing in popularity, book trailers can be pretty hit or miss. Sometimes, they do a great job of stoking your interest in a title by using exciting, cinematic imagery or offering interesting insights from the authors. And, other times, they look like half-assed junior high AV projects that a student threw together in an hour in lieu of turning in an English paper.
Fortunately, three of the books I purchased this week – Along a Long Road by Frank Viva, The Trouble with Chickens by Doreen Cronin and Kevin Cornell, and When I Grow Up by Al Yankovic and Wes Hargis – all had very decent, very well-produced book trailers available, which I thought I’d pass along.
For starters, the trailer for Along a Long Road does a cool job of showing off Viva’s rich, stylish artwork and making it clear that the illustrations really were created as a single 35-foot-long piece of art (which still blows my mind).
Next, we’ve got the trailer for Doreen Cronin‘s The Trouble with Chickens. I will admit – when Cronin came on screen in a trenchcoat and fedora, I was worried that I was going to spend two minutes being really embarrassed for one of my favorite children’s authors. Fortunately, the cheese factor was gloriously low in this trailer. Instead, we get some solid interview time with Cronin where she really goes into detail about the crime noir inspirations behind the book. (She likens J.J. Tully the dog to Humphrey Bogart, which just made me love her all the more.)
And, finally, we get the trailer for When I Grow Up. This trailer is mostly just excerpts of Al Yankovic reading from the book, accompanied by slightly animated versions of Wes Hargis’ artwork, but I think that was a great choice for this preview. Weird Al has such a distinct and downright wacky reading voice that he’s a great ambassador for the book. If I was a kid and I heard Al’s narration on this trailer, I’d want to read the book ASAP.
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A Long Long Road is such a stunning book! Thanks for sharing the trailer!